About Us
Who we are
Holly Nicholas, Founder
With over two decades in the life insurance industry, Holly has held senior positions in some of Australia’s largest insurance companies. Her expertise lies in insurance within Superannuation, and she strongly believes in ensuring more people have access to coverage. Holly is well-versed in policy terms, eligibility requirements, and the complex jargon associated with insurance. Holly understands the intricacies of insurance products and the claims process and is committed to ensuring her clients are protected and treated fairly and with dignity throughout the process.
How we got here
When Holly’s close friend and experienced insurance underwriter, Suzy, had to submit a claim for Total and Permanent Disablement, the need for Simplify My Claim became clear.
Despite being in the insurance industry, the claims process and service she encountered left her completely overwhelmed.
“My life is hanging by a string and the insurer is holding the scissors”.
The insurance claim was eventually approved, but Suzy felt utterly defeated. She expressed her disappointment to the insurer, describing the lack of empathy. The insurer also seemed totally unaware that their actions could have resulted in Suzy becoming homeless.
If an industry insider could have this experience, what must it be like for everyone else? Even when claims are paid out, clients feel dehumanised during the process.
Simplify My Claim was started with a simple yet profound desire: to demystify the insurance claims process and bring a human touch into a field mired in complexity and detachment.
We’re dedicated to guiding Australians through life insurance claims with a personal, empathetic approach that respects their unique circumstances and needs.
Our Mission
In a world where processes often overshadow people, we stand as a reminder that behind every claim is a human story deserving of attention and respect. We build a compassionate and empowering claims experience for everyone we serve.
You Deserve a Dignified Claims Process
We're here to make that happen for you.
